Taits Consulting is an operational-focused management consultancy that specialises in the mining, manufacturing and high-risk industries. They partner with progressive organisations to provide simplified safety systems, leadership development and data-driven solutions that ensure compliance while boosting operational efficiency.
The Challenge
A trusted advisor to some of Western Australia’s largest mining and industrial businesses since 2017, Taits operates with a clear and motivating belief: safety and productivity can go hand in hand.
The brand intent was to make safety easier to manage, use data to inform improvements and empower leaders to create safer working environments. Taits recognised that they needed to communicate a more professional and premium offer in order to attract a higher calibre of clients and better reflect their proprietary product IP in the form of SafetyComply and The Golden Thread
The opportunity lay in repositioning Taits through a cohesive digital experience, one that could package their IP, service models and success stories in a way that would drive growth, attract higher-value clients and ultimately help protect lives in high-risk environments.
Our Solution
Consistent with the B2B and professional service sectors, a visual language that could elevate the brand over and above a basic logo and font articulation was essential in creating a premium offer that was both effective and competitive.
A rich colour palette and textured graphics provided a premium backdrop with which to communicate the brand’s purpose and service offering.
Both navigational hierarchy and on-page content display would play important roles in the development of the site UX. Disseminating the features and benefits of each service in a tabbed structure which optimised the browsing experience at both the discovery and intent stages, maximising opportunity for both resonance and business growth.
Outcomes
The result is a sleek and considered experience that encapsulates the Taits purpose and positions the brand as a WHS leader to its prospective and growing customer base.
- Intuitive On-Page UX
- Engaging Animation Technique
- Bespoke Service-Led CTA
- Proprietary Product IP
