PropertySolve is a commercial real estate advisory company that specialises in the exclusive representation of tenants. Independently owned and operated with over 30+ years of commercial experience, their mission is to align real estate decisions with the corporate strategy of their clients, delivering successful business outcomes without the influence of landlord relationships.
The Challenge
As a natural challenger brand with a significant legacy and reputation, PropertySolve needed a brand visual identity that communicated trust, scale and expertise.
The objective was to create a unified and consistent identity across all the brand’s collateral including the virtual front door that is their website. As well as being the primary source of enquiry and lead generation, the website had to play a central role in the communication of services and provide credibility and consideration to prospective customers when reviewing the PropertySolve offer.
Tonality was to be a key consideration for the rebrand, ensuring that PropertySolve maintained a corporate identity whilst simultaneously demystifying the challenges and tension that can come from commercial tenancy relationships.
Our Solution
Clarity was an imperative requirement for the new PropertySolve brand experience. A vivid colour palette and contemporary font selection was deployed, creating a brand marque that communicated the energy and dynamism of the sector.
Intuitive site navigation would complement the visual design. The architecture of the site information would be governed by audience needs, ensuring a logical arrangement of content across the pages. This would be systematically divided further into bite-sized content blocks designed for both discovery and intent based browsing.
Project case studies were communicated through rich and dramatic photography, offsetting the website UI with high-impact page placements and full-width content modules across both desktop and mobile devices.
Outcomes
The result is a refined digital experience that balances premium visual storytelling with intuitive, results-driven navigation. The launch marked a major evolution for PropertySolve, transforming their traditional print-heavy sales process into a unified, accessible digital platform.
- Contemporary Brand Visual Identity
- Impactful Visual Content Arrangement
- Audience Centric Site Navigation
- Feature Rich & Flexible CMS
