Little Green Pharma or LGP were the first organisation to be granted a licence to grow and produce medicinal cannabis products in WA.

From a branding perspective LGP wished to steer clear of any overt association with the word cannabis or any related iconography such as the typical cannabis leaf or bud.

As a name Little Green Pharma is warm and friendly suggesting a professional yet organic company that will start small and grow into something significant. This is articulated visually through the use of a fresh green colour palette, a friendly rounded font, and a simple generic sprouting leaf motif that conveys, new beginnings and growth.

The collateral is based on these elements.